The GWW (General Association of the promotional products industry) has released the latest promotional products study, promotional products monitor. This solid study is published annually and is conducted by market research institute "advernomics" in Cologne.
http://www.gww.de/studien.html
"The GWW study shows, among other things, that the promotional products an excellent opinion of the respondents to both the brand (44 percent) and for product communications (43 percent ) is suitable. 42 percent its share of customer care, and 29 percent indicate that it plays in their communications strategy, a major role. "
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The new study as a PDF file to download FREE:
http://www.gww.de/download/file/172/GWW_BM_Mitglieder.pdf
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